Chocolate Alchemy began in 2004 when our founder John Nanci embarked on a mission to demystify the art of craft chocolate making. What started as a personal quest to understand how to make chocolate from cacao beans grew into a movement that would help launch the bean-to-bar chocolate revolution in America. |
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In the early 2000s, making chocolate from beans was primarily the domain of large manufacturers. John recognized that aspiring craft chocolate makers faced three major hurdles:
Chocolate Alchemy was founded to solve these issues.
We’ve has been instrumental in educating two generations of craft chocolate makers. Through detailed documentation, deep-dive video, Ask The Alchemist and personal consultation, we've helped countless individuals and small businesses enter the world of bean-to-bar chocolate making.
Our website has become a vital resource for the craft chocolate community, offering:
Over the years, we’ve played a pivotal role in developing and refining equipment specifically designed for craft chocolate makers. Our contributions include:
Today, our mission of supporting craft and home chocolate makers around the world remains unchanged:
We strive to make the art and science of chocolate making accessible to anyone with the passion to Make.
Over the years, Chocolate Alchemy and John Nanci have been recognized as key figures in the craft chocolate movement.
Our methods and equipment innovations have been referenced in numerous startup success stories and business profiles, including: